Nowadays, many companies are struggling to keep up with their target customers’ or clients’ new buying behaviors, simply because their messages don’t resonate with the latter. They tend to forget the importance of a well-defined audience before they start crafting website contents, writing copies, or creating ads for their respective digital marketing campaigns.
Online businesses talk a lot about what they do, what they’re good at, why their products or services are great, the vanity numbers, and etc. — BUT not what the customers actually need and can benefit from. They essentially don’t understand and know well their audiences. This puts them at odds with their potential buyers.
This also holds true to Freelancers. Like when you bid on projects right away or contact the potential clients directly without a clear understanding of how exactly you can help them or why they’d avail your services anyway?
Remember, customers and clients, are drawn toward businesses and service providers who show genuine understanding and concern for their needs.
And one way to show it to them is through tailored-fit content you publish across digital channels, like on your Website, Emails, Social Media, Chatbot or Private Messages, or even Ads!
In this course, TekWorx.Training‘s Bert Padilla shares Buyer Persona and Client Avatar Creation and how to use it in E-Commerce and Digital Marketing.
A Buyer Persona or Client Avatar is a research-based profile that is central to content creation, marketing, product development, services, and sales teams. It is a semi-fictional representation of the ideal customer that you are trying to attract. It reveals the common behaviors, desires, limitations, and attitude of your ideal buyers – what they are looking for in your brand, the challenges they face, and how they make decisions.
Inside, you’ll learn the following:
- Understand what the Buyer Persona is.
- WHY buyer persona is important in eCommerce and digital marketing.
- How to use buyer persona.
- Learn how to create a buyer persona.
This ensures that your product or service is keeping up with the constantly changing needs of your consumers.
In short, digital professionals and business owners must take this course to help attract their prospective customers and clients!