Career Summary

High-growth Mobile and Web Monetization and Ad Operations Specialist with over 10 years of in-depth experience in IT, Media and Publishing, and Adtech companies. A Certified E-Commerce Trainer and highly technical person with average-to-advance knowledge and skills in select areas of Digital Marketing for both Publishers and Advertisers. Possesses strong ability to consistently drive online success by conceiving, developing, and executing strategies that drive revenues and growth.


Brainchild of TekWorx.Digital, a startup Digital Agency in Cebu City, Philippines with ventures TekWorx, a digital marketing and consulting agency; AdWorx, an Ad Ops for Publishers; and BlogWorx, for blog development-related services.

Has built blogs or managed Ad Operations for over 300 web properties across the United States, UK, Canada, Australia, New Zealand, top-tier Asian geos like Israel and Singapore, the EEA, and the Philippines. In freelancing site, Upwork, alone — personally served over 130 job contracts equivalent to over 7,700 working hours and counting.

Statistically speaking, has successfully implemented and managed Ad Operations for successful Media Startups like:

Related Work Experience

Summary of Skills

  • Google Publisher Suite (DoubleClick for Publishers (DFP), Ad Exchange, AdSense)
  • 3rd Party Exchanges and Ad Networks
  • Header Bidding (Prebid.js,, AdBridg) and Exchange Bidding
  • Content Discovery Networks (Taboola, Outbrain, MGID, etc.)
  • Google DFP Mobile, Google Admob
  • Mediation Networks
  • Facebook Audience Network
  • Google Display Network (AdWords, YouTube, AdSense Publishers)
  • Facebook Ads (Feeds, Instant Articles / Audience Network, Instagram, Messenger)
  • Content Discovery Networks
  • Direct Publishers Placements (Media Buying)
  • WordPress and Plugins, WebHost Manager, cPanel and Server Management
  • Angular and Ionic Framework
  • PHP, JavaScript, CSS, HTML, HTML5
  • Google AMP, Facebook Instant Articles, Apple News
  • Organic Search (SEO, Search Console, Site Search)
  • SEM (Search and Display)
  • Social (Facebook, Twitter; Hootsuite)
  • Bots and Notifications (Messenger Bot, ManyChat / MobileMonkey, OneSignal)
  • Email and RSS Syndications
  • Google Tag Manager (GTM)
  • Google Analytics
  • Facebook Analytics
  • Facebook Pixels
  • Facebook Page Management
  • Audience Insights and Management
  • Ads Manager

Zapier, BitBucket, Basecamp, Trello, Stride, Slack, Toggl, TMetric, etc.

  • WooCommerce
  • HubSpot
  • Dropshipping
  • Shopify
  • AliExpress
  • Amazon

Awards, Recognitions, Recent Certifications

Educational Background

Cebu Institute of Technology – Univ. (CIT-U), BS in Electronics and Communication Eng’g
CITE Technical Institute, Inc. (CITE), Industrial Electronics Technology

  • Outstanding DOST Scholar of 2007
  • Director’s List (2004-2007)


Will be furnished upon request.

**Source: SimilarWeb
Last updated: August 10, 2018